Thursday, January 23, 2014

I Don't Love A Mystery

I get e-mail:

Hi Chris,
 Hope all is well! I just wanted to follow up on my previous email from last week in case you had missed it. I'm reaching out to you about a resource that I'd love for you to look at, as it is something I believe you will enjoy!
Generic Name from Gmail Address

If there is a sure way into the round file, this is it. The previous email was just as mysterious. If you think I'd enjoy the resource, tell me what it is up front. Tell me who you work for, where you've sold the resource, what it does and how it can help us. A message like this is either from a crazy person or an inept marketer. I'm not going to find out which.